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World’s Biggest Conference on Wine Tourism

Verantwortlicher Autor: Carlo Marino Rome, 11.12.2019, 15:10 Uhr
Nachricht/Bericht: +++ Reise & Tourismus +++ Bericht 7549x gelesen

Rome [ENA] On 09 December 2019 in Valle de Colchagua, Chile, the 4th Global Conference on Wine Tourism, hosted by the World Tourism Organization (UNWTO) and the Government of Chile, has concluded with a call to use the sector’s unique ability to rejuvenate and support rural communities. Colchagua Valley is home to some of Chile’s most prominent wine producers and the event saw more than 400 participants

from destinations including Argentina, France, Italy, Portugal, South Africa, Spain and USA, come together to explore the many opportunities that wine tourism can bring. Italy was particularly interested, because its wine production goes back beyond the time of the Etruscans and the Greeks. The technique and technology of wine production has today become an international concern, so it’s appropriately concerned also in order to support rural communities and tourism. In Italy and all over the world people from all provenances enter the world of wine production, particularly those who have earned money from other activities such as law, industry, commerce or the arts.

The event further strengthened ties between UNWTO and Chile, a Member State since 1979. The preceding week, the United Nations specialized agency also presented the case for tourism as a key contributor to the sustainability agenda at the UN Climate Change Summit, COP25 in Madrid, held under the Presidency of Chile. Welcoming delegates, UNWTO General-Secretary Zurab Pololikashvili said: “Wine tourism creates jobs and entrepreneurship opportunities. It touches all areas of the regional economy through its linkages to handicrafts, gastronomy and agriculture. There lies its great potential to generate development opportunities in remote destinations.”

The Minister of Economy, Development and Tourism, Lucas Palacios, declared that “wine tourism continues to grow thanks to the thrust of the vineyards that are challenged to go further and further, expanding their horizons beyond production and the sale of wine, but it is also thanks to the fact that, as a State, we have implemented a public policy that fosters sustainable tourism development, where we have tremendous potential.” The Undersecretary of Tourism, Mónica Zalaquett, said that “this is an opportunity to show our territory. Today there are more than 100 vineyards open to wine tourism and this congress is about that. They are going to transfer knowledge, share experiences, promote dialogues and deliver tools,

so that we can improve this wine tourism offer”. In particular, the fourth edition of the most important annual event in enotourism, focused on the sector’s capability to transform rural communities, build economies and create jobs outside of major cities. Together with sessions on tourism as a driver of rural socio-economic development, the conference also featured workshops and debates on how destinations can differentiate and market themselves to meet changing consumer demands.

At the same time, UNWTO experts also clarified the potential benefits of supporting digital transformation and entrepreneurship in tourism, above all in rural areas. The Alentejo region in Portugal will host the 2020 edition of the UNWTO Global Conference on Wine Tourism. Next year will also be UNWTO’s year of ‘Tourism and Rural Development’, with a number of specially-themed events planned.

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